Why Alias exists
We didn't fix the swipe.
We deleted it.
Alias began with one observation: the people most worth meeting are the least willing to put their face and name on a dating app. So we built the app where they don't have to — where a persona does the talking, and the reveal comes last.
The problem
A decade of swiping, and meeting people got worse.
0.5s
Judged in half a second
That's how long a face gets before the verdict. Your humour, your taste, your voice — none of it was ever in the running.
∞
Swipe fatigue is real
Hundreds of thumbnails a night, matches that open with “hey” — or never open at all. The apps optimised for the swipe, not the meeting.
Day 1
The safety tax
Face, name and locality handed to strangers before a single word is exchanged. In India, women pay that tax highest — and quietly leave.
Swipe apps turned people into thumbnails.
We turn them back.
Mood before face. A note before a match. A person before a profile. Alias runs the whole thing in reverse — and the reveal is the reward, not the entry fee.
What we believe
Four convictions. One product.
Chemistry is not a jawline.
It's the mood you're in, the quirk that makes someone reply, twenty seconds of your actual voice, the playlist you'd never admit to. A persona carries all of it — moods, vibe images, quirks, a voice intro — and none of it needs your face.
Privacy is a feature, not a setting.
App Lock, ghost mode, masked distance, hidden from your contacts, a card statement that reads “TFPL Digital”. Protection isn't buried three menus deep for the paranoid — it's the default state of the product.
Anonymous, never unaccountable.
Every persona sits on a real, Realr-verified human — we see the proof, never the documents. Live moderation reads every image and message, and report-and-block is one tap away. Hiding your face is not hiding from consequences.
Your face is the last chapter.
Interest costs a sentence — every Vibe carries a note. Matches fade in 14 days, so conversations move or make room. And the reveal is a moment you both choose, never a demand.
People fall for your energy first. The rest unfolds on your terms.
Who we are
From India, for India.
Alias is built by Technofledge Pvt Ltd, alongside Realr, our identity-verification layer. The two-product split is the privacy promise made structural: the app that knows who you like never learns who you are, and the service that knows who you are never sees who you like.
We're launching one city at a time — Bengaluru first— because a dating app is only as good as who's actually near you. Women join free; membership is ₹299 a month, less than two coffees.
Be someone, before you're a face.
Create a persona in under a minute. Reveal on your terms.
Join Alias